Funnel SkillsAcademy
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The Funnel Scorecard

25 questions, a score out of 100, and the 3 points that cost you the most. It's Module 0 of The Growth Funnel System: the baseline you measure every later change against.

Answer for your business as it is today, not as you'd like it to be. Your answers stay in your browser.

MeasurementModule 2

  1. GA4 and Google Tag Manager are installed and you trust the conversion numbers.

  2. Every key conversion (lead, purchase, booked call) is tracked once, with no duplicates.

  3. Consent Mode v2 is set up, so you still measure visitors who refuse cookies.

  4. You ask new customers “How did you hear about us?” and record the answer.

  5. You can see AI traffic (ChatGPT, Perplexity) separately from “Direct”.

AttractModule 3

  1. You know your cost per customer for each paid channel, not just cost per click.

  2. You have a maximum cost per customer worked out from your margin.

  3. Branded and non-branded search campaigns are separated.

  4. You review search terms and exclude irrelevant ones at least once a month.

  5. At least one channel you own (organic, email, referrals) brings customers every month.

CaptureModule 5

  1. Each campaign sends traffic to a page that matches its promise.

  2. Your main page states who it is for and what they get, above the fold.

  3. You offer a useful free resource in exchange for an email.

  4. Your forms ask only what you need to qualify a lead.

  5. You know your visit-to-lead conversion rate.

ConvertModule 6

  1. Every new lead gets a reply within one business hour.

  2. Hot leads can book a call directly from your site.

  3. New leads receive an automatic email sequence.

  4. Every lead lands in a CRM with its source.

  5. You know your lead-to-customer rate.

CompoundModule 7

  1. You review one dashboard every week and take at least one decision from it.

  2. You run at least one test (page, ad or email) every month.

  3. Past customers and leads hear from you regularly.

  4. Your brand shows up when you ask ChatGPT or Perplexity about your category.

  5. You have a written plan for the next 90 days.

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