Build a funnel you can measure, that converts, and that runs without you.
The Growth Funnel System is for marketers and founders who already spend on ads and want to know exactly what pays. One system, from first click to closed customer, with tracking you can trust and automation that does the follow-up.
- 00Funnel Diagnosis
- 01Funnel Architecture
- 02Measurement That Holds Up
- 03Paid Traffic That Pays
- 04Organic Lead Engine
- 05Conversion & Qualification
- 06Automation & AI Agents
- 07AI Search Visibility & Weekly Pilot
Sound familiar?
- You spend every month on Google or Meta and can't say which campaign brings customers.
- GA4 shows one number, the ad platform another, your CRM a third.
- Leads come in, then wait days for a reply.
- You've tried funnel templates that looked great and changed nothing.
- AI tools everywhere, but none of them actually runs part of your marketing.
The problem isn't one more tactic. It's that the pieces were never built as one system.
By the end you will have
- A funnel map with one KPI per stage and a target cost per acquisition you can defend.
- Tracking that holds up: a GA4 + GTM tagging plan, Consent Mode v2, and AI traffic made visible.
- A budget grid to decide, every month, which channel gets the next dollar.
- A LinkedIn lead engine that turns comments into qualified conversations.
- A qualification form that sends hot leads to your calendar and the rest to nurture.
- Three automation workflows (form → CRM → Slack alert → follow-up) you can import.
- A weekly dashboard and a 90-day roadmap.
8 modules, 41 lessons
Short video lessons (5 to 10 minutes), a template for every module, monthly live Q&A in the community.
- Module 0
Funnel Diagnosis
Score your funnel on 25 points before changing anything, so every later change is measured against a baseline.
You leave with Funnel Scorecard
- Module 1
Funnel Architecture
Map offer, stages and one KPI per stage. Work out break-even CPA, target CPA and payback period.
You leave with Funnel Map + CPA calculator
- Module 2
Measurement That Holds Up
GA4 and GTM tagging plan, Consent Mode v2, server-side basics, and the AI traffic hidden in “Direct”.
You leave with Tagging plan template
- Module 3
Paid Traffic That Pays
Google Ads structure, Performance Max and Shopping feeds, and a 5-decision grid to move budget between channels.
You leave with Budget allocation grid
- Module 4
Organic Lead Engine
The LinkedIn “comment a keyword, get the resource” system: post formats, resource pages and DM follow-up.
You leave with 4-week content calendar + DM templates
- Module 5
Conversion & Qualification
Landing page structure, 15 CRO quick wins, and a scored form that sends hot leads to your calendar.
You leave with CRO checklist + qualification form
- Module 6
Automation & AI Agents
n8n workflows from form to CRM, Slack and follow-up; AI for replies, content and audits; the prompts I use daily.
You leave with 3 importable n8n workflows
- Module 7
AI Search Visibility & Weekly Pilot
Get cited by ChatGPT, Perplexity and AI Overviews and measure it; then a weekly dashboard and a 90-day roadmap.
You leave with Dashboard + 90-day roadmap
Ludovic Roux
I've spent 15 years in acquisition and growth: Head of Growth, Head of Paid Acquisition, more than €1M in ad spend managed every year and €6.7M in revenue generated. Google Ads certified (Search, Display, Shopping).
This course isn't theory. The system you'll build is the one I run on my own business today: my LinkedIn posts generate leads, an alert reaches me in seconds, the contact lands in my CRM, and an AI-assisted audit gets sold and delivered. I'll show you every piece of it.
This course is for you if
- You already have an offer and some traffic, paid or organic.
- You run marketing yourself or lead a small team.
- You'd rather own a system than rent another agency.
It's not for you if
- You're starting from zero with no offer yet.
- You want it done for you. That's my audit work: ludovichenriroux.com.
Choose your plan
Founding Members
$197
Full course + the 4 live sessions where it's recorded. Then the price goes up.
Standard
$297
Full course, all templates, monthly live Q&A.
With Funnel Review
$497
Everything in Standard + a 30-minute video review of your funnel by Ludovic, within 7 days.
14-day guarantee. Go through the first modules. If it's not for you, email within 14 days and you get a full refund. No questions.
Get a Founding seat
Founding seats open to the waiting list first, at $197. Leave your name and email and you'll hear first.
FAQ
How long do I have access?
For the lifetime of the course, including updates.
How much time does it take?
About 5 hours of video, plus 2 to 3 hours a week to apply each module to your own funnel.
Do I need specific tools?
GA4, Google Tag Manager and a CRM (HubSpot's free plan works). The automation module uses n8n, with a free option shown.
Is it only about Google Ads?
No. Google Ads is one channel in the system. The course covers tracking, organic LinkedIn, conversion and automation.
When does it start?
Founding seats open to the waiting list first. The course is then taught in 4 weekly live sessions, recorded and cut into lessons.
Can I get an invoice for my company?
Yes, an invoice is issued automatically at checkout, with your VAT number if you have one.
Stop stacking tactics. Build the system.
Join the Founding waitlist · $19714-day guarantee · Lifetime access · Taught by Ludovic Roux