Ludovic RouxGrowth Systems Architect · France

Courses built from a system that runs

Funnel Skills Academy is where I teach, in English, the acquisition systems I build and run.

I've spent 15 years in acquisition and growth, as Head of Growth and Head of Paid Acquisition: more than €1M in ad spend managed every year and €6.7M in revenue generated. I work across Google Ads, tracking (GA4, Google Tag Manager, server-side), conversion optimization, data and, more and more, AI agents and automation.

My conviction is simple: SEO, paid search, CRO and data are converging into one role, the Growth Systems Architect, who designs systems instead of running isolated tactics. The courses here are the practical side of that idea.

Where to find me

• The Growth Funnel System: the flagship course.
• Growth Systems Architect community: free, in English.
• growthsystemsarchitect.quest: the vision and essays.
• ludovichenriroux.com: audits and consulting, in French.
• LinkedIn: 1 to 5 posts a week.